Children’s Book Promotion Ideas

Shelby Leigh is a poet and author who achieved success through TikTok. When she first joined the platform, she had self-published two poetry books. But it was her engaging content about mental health issues that helped her build a following on the app https://buffalo-slot-machine.net/. Although initially nerve-wracking and challenging, she persevered and soon found that her TikTok presence was driving sales for her books. In fact, her bestseller was re-published by Simon & Schuster in July 2022 because of her sales track record. With a third book on the way, Shelby has left her corporate job to pursue writing full-time. Her success on TikTok feels reminiscent of other Instapoets like Rupi Kaur, who began using Instagram to share poems in the early 2010s and went on to commercial stardom.

Lloyd Devereux Richards, a full-time attorney and father of three, had a dream of becoming a successful writer. It took him 14 long years to write his thriller book, Stone Maidens, and another 11 years to wait for it to take off. But that all changed when his daughter posted a 16-second TikTok video, asking people to buy her father’s book. In just one week, the video went viral and Stone Maidens hit number one on Amazon, turning Lloyd into an overnight sensation. The experience has taught him never to give up on his dreams and always persevere, no matter how long it takes.

Indeed, the “BookTok effect” is real. Titles like “The Seven Husbands of Evelyn Hugo” and “They Both Die at the End” saw sales skyrocket years after publication thanks to BookTok buzz. Publishers are scrambling to get ahead of trends, some even creating dedicated “BookTok teams” to capitalize on the platform’s marketing potential.

#ReadingList – This hashtag is useful for authors who want to share their reading list with their followers. By using this hashtag, you can connect with readers who are looking for new books to read and expand your audience.

TikTok is for more than just the latest dance craze or viral challenge. There’s a community for almost everything people are interested in, and this is especially true for book lovers. #BookTok is a large, thriving community. Even brick-and-mortar stores often have a section devoted to books recommended on #BookTok. It’s the perfect place to promote your self-published book.

Children’s Book Promotion Ideas

Create a business page for you as an author and share updates about what’s happening with you and your writing process as well as links to buy the book. Consider including some behind-the-scenes photos or videos that readers might not have seen yet.

I recommend using this platform to host a giveaway I have done so with each of my books. You can list any of your pre-released or published books for a giveaway, regardless of publication date, and offer either a paperback or ebook.

Understanding the preferences and interests of the target audience allows authors to create content that resonates with both the child and the adult purchaser. By striking the right balance, authors can foster a connection with their readers and build a loyal fan base. This dual appeal is crucial for successful marketing of children’s books.

Schools also provide a great platform for marketing children’s books. Many schools set aside budgets specifically for author visits, providing an opportunity to engage with students, teachers, and caregivers. By conducting readings, workshops, or presentations, you can not only promote your brand but also inspire a love for reading among the students (BookBildr).

Book Promotion Ideas for Authors

129. Engage with augmented reality (AR) for interactive experiences. Could you partner with an AR company to bring one of your book settings to life? This would be an incredible book marketing event to invite your readership to.

16. Create shareable graphics with quotes from your book. Pick a few quotes from your book and make cute graphics out of them. You never know who will share them on social media, and you can reach a lot of new potential readers that way.

18. Share positive reader reviews and testimonials. A super easy book marketing strategy is to post positive reviews of your books online. Spread testimonials on your social media platforms, author website, etc.